COVID Collaborative In the News

"What is clear, as the second pandemic spring tilts into the second pandemic summer, is that efforts like the COVID Collaborative will be needed for some time to come."
— New York Times, June 16, 2021

Can you tell me how to get, how to get my COVID vaccine: Elmo does PSA encouraging shots for younger kids

Elmo is showing off his “super duper bandage” after getting his first COVID-19 vaccine shot. The “Sesame Street” monster appeared in a public service announcement (PSA) released Tuesday to promote vaccinations for children ages 5 and younger.

Judy Kurtz

Sesame Street’s Elmo gets Covid-19 vaccine in PSA explaining jabs for kids

The Muppets of Sesame Street – Louie and his son Elmo – are urging more parents to get their kids under five years old vaccinated. Sesame Workshop, the non-profit educational organization behind Sesame Street, in collaboration with the Ad Council and Covid Collaborative’s Covid-19 Vaccine Education Initiative, has released a spot starring Elmo, the three-and-a-half-year-old Muppet, after receiving his Covid-19 vaccine.

Taruka Srivastava

Elmo Gets COVID-19 Vaccine in Sesame Street PSA

‘There was a little pinch, but it was okay,’ Elmo said in the PSA after receiving his first Covid vaccination

Meredith Clark

‘Sesame Street’ characters Elmo and his dad star in new COVID-19 vaccine ad

The Ad Council has released a new public service announcement to encourage parents and caregivers “to get informed about the COVID-19 vaccines following the recent FDA emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children aged 6 months and older.” The new ad features Elmo and his dad, Louie, from “Sesame Street.” The father and son discuss Elmo getting his COVID-19 vaccine.

Deb Kiner Image credit: Sesame Workshop via AP

Elmo Gets Vaccinated for Covid, as Kids Under 5 Are Now Eligible

Muppet stars in new Ad Council PSA; With the CDC now recommending Covid-19 vaccines for kids as young as 6 months old, who better to spread the word that everyone's favorite 3 ½-year-old, Elmo?

Tim Nudd

Elmo Gets His First COVID Vaccination Shot

Elmo just got a COVID-19 vaccine shot — in a new public service announcement from Sesame Workshop aimed at persuading human parents to get their young kids COVID shots, too. The beloved red Muppet is three-and-a-half-years-old, according to Sesame Workshop, the nonprofit educational organization behind “Sesame Street.” That means he recently became eligible for a COVID shot, now that the vaccines have been approved for children 5 and under.

Todd Spangler Image credit: Courtesy of Sesame Workshop

Ted Cruz Targets 'Sesame Street' for Not Citing Science in Elmo Vaccination

Sesame Street's lovable red monster, Elmo, told kids that the COVID-19 vaccine was "OK" when he got vaccinated, and Texas Senator Ted Cruz targeted the show on his Twitter for not citing "scientific evidence."

Emma Mayer

Losing a Caregiver to COVID: Helping Kids Grieve

Roughly 200,000 children in the U.S. have lost a caregiver to COVID-19. In South Dakota, mental-health experts say these cases can have added complications as kids grieve, and a range of support is needed for a strong emotional recovery. Nikki Eining is therapist with Avera Behavioral Health and board member for the Center for the Prevention of Child Maltreatment. She said loss of a biological parent falls under the scope of Adverse Childhood Experiences.

Mike Moen Image credit: Adobe Stock

These children lost young parents to Covid-19. Here's what they want other kids -- and adults -- to know

A 5-year-old had just finished his first day of kindergarten when he watched his young mother collapse and take her final breaths. A 13-year-old has suffered panic attacks since her dad's death. A 17-year-old must face adulthood without his idol. More than 202,000 US children have lost one or both parents to Covid-19, according to estimates from Imperial College London. And the number of children robbed of their parents keeps growing.

Holly Yan Image credit: Courtesy of Sallie Luensman

Churches called to help fill the gap as thousands of children orphaned by COVID-19 need aid

The plight of youth orphaned during the COVID-19 pandemic was forgotten in the scramble to understand, treat and prevent the disease from spreading, according to Albert Reyes, president of Buckner International. “COVID was such a new thing in the United States and around the world that the issue of vulnerable children and families became a secondary issue, and there was an assumption that the social welfare was in place to address these problems during the lockdown,” he recalled.

Jeff Brumley Image credit: (

For kids who lost parents to COVID, the financial consequences compound the emotional toll

Driving her kids home from grief counseling recently, Margaret Garza asked her two sons what they talked about in the session. Julius was 12 when his father died of COVID-19 almost two years ago. His little brother, Aidan, was 10. They’re among the estimated more than 200,000 children in the U.S. who have lost a parent or caregiver to the pandemic.

Alisa Roth Image credit: Courtesy of Margaret Garza

COVID Deaths Left Orphans: To Their Loss, Add Lifelong Health Risks

With a million Americans dead from Covid, families across the US are struggling with unimaginable grief and loss. More than 200,000 American children are now orphans, having lost a parent or primary caregiver to the pandemic. This short film introduces Avion Simon, teen from the Midwest who is struggling to comprehend the loss of his mother to Covid, only two years after his stepfather passed away. He is finishing high school while helping care for & console his two younger siblings, CJ & Momo.

Sarah Weiser, Jill Rosenbaum

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