Rockefeller Foundation Vaccine Hesitancy Messaging

In order to get Americans vaccinated quickly, there needs to be a better understanding of the motivations and hesitations behind getting vaccinated.Through surveys and focus groups with healthcare workers, K-12 teachers, and Black and Latina frontline workers, The Rockefeller Foundation has explored what messages work and don’t work for communicating effectively about Covid-19 vaccines, and put those findings in their new Vaccine Confidence Message Brief. The Foundation presented these key findings in more detail recently during one of their Covid-19 Communications Community of Practice webinars.

Executive Summary


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